Respect for life : Responsibility and Transparency - Respecting life and the environment, our core values, improving the standard of living and managing the institution with the awareness of social responsibility.
Creativity - To be the most advanced creator in the field of product and business model development, technology transfer and establishment of reliable information network infrastructure, to work with high added value.
Active Participation - Establishing working methods and business processes that encourage participation and new ideas in decision-making processes.
Strategic Approach - To draw up plans that will differentiate the institution in every field of activity, and provide superiority in the market, to carry out management activities at the highest level of competencies.
Sustainable Success - Acting with a focus on sustainable success. For this purpose, to provide innovations that increase the quality of life of the society and protect the environment, to provide products and services that raise the standards of living for consumers, to support industrial development and the national economy, to establish the necessary business environment in all activities to improve the well-being of the employees and the environment.